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Creative Direction
Bruno Soares
Eduardo Rodrigues
Design
Eduardo Rodrigues
João Randmer
Naming
Bruno Soares
Eduardo Rodrigues
Ricardo Barbosa
Photography
Mariana Valle Lima
Motion Graphics
João Randmer
Services
Creative Direction
Visual Identity
Naming
Client
Grupo do Avesso
Before there were recipes, there was hunger. Before there were kitchens, there was fire. Faminto was born from that almost primal instinct: the meeting of meat and flame, in a place where everything is shaped by iron and fire.
This identity makes no attempt to tame that hunger. It embraces it through a bold, direct and no-frills visual language, built around one of our oldest relationships: the one between animal, fire and those who gather around it. At the heart of the visual system, an ancestral figure echoes the earliest images left on stone, like a mark carried through time.
Textures and organic forms extend this raw, instinctive world, while the typographic language brings structure and a more contemporary rhythm. The contrast between the irregularity of the graphic elements and the precision of the typography gives the identity a strong, distinctive presence without taking away what feels most spontaneous about Faminto.
Rather than reinventing what has always made sense, the identity takes the brand back to the essentials: fire, meat and the hunger that brings people to the table. It asks neither permission nor forgiveness. It arrives hungry and gets straight to the point.