Lemon Jelly

Elasticity has always been part of Lemon Jelly’s DNA. From winter protection to summer lightness, the brand moves seamlessly across seasons and styles.

This rebrand translates that flexibility into a visual system designed to stretch and evolve. A modernized symbol and expressive typography introduce a renewed brand language, enabling expansion, movement, and play across compositions and design systems — fashion-forward, contemporary, and closely aligned with today’s retail world.

Subtly refined yet instantly recognizable, the colour remains unmistakably yellow, grounding an identity that feels natural and at ease within a fast, competitive environment.