Guel Do It

Miguel Mazeda is a visual artist who engages with the urban environment under the name Guel Do It.

Driven by the artist’s vision and identity, the conceptual foundation of the project reflects inspiration from urban art — a discipline embraced by the artist — and from worlds as distinct as the graphic languages found in sports and streetwear.

Based on an experimental approach that bridges elements of past inspiration, the project creates a dialogue with current trends, exploring an identity that is as relevant today as it will be in the future, aiming to build something timeless. This dense approach mirrors an artist full of layers, with a body of work that reflects deep authenticity.

In this project, we had the opportunity to explore the artist’s personality through layers that go beyond the obvious, crafting a visual identity with a singular purpose: to define him through graphic elements that portray him as a person, even before the artist.